Usually on this platform only one side of the story is shared – the tools, tips for improvement, the success stories – but there is always a B side to it.
This is the subject today: the lessons learnt out of the toughest experiences, those that did not turn out entirely well.
The similarities will be looked at along with a new way of working, which is trendsetting within a context of permanent transformation.
It is a well-known fact that a lot can be learnt from negative experiences. So, from the beginning…
The proposal: providing an answer to an actual necessity
A client from the e-learning industry needed help to build up their sales team and reorganise their sales flow, from the early stage of finding leads to the rating and closing of sales.
The recruiting process
The projects were posted and the first stage began: profile recruiting.
The client defined their needs and later on they worked together with a team of expert freelancers to select the new members, counting on good references from other clients.
It was suggested to hire them on a three-month evaluation period.
By the end of the first month, the freelancers wanted to abandon the project due to a lack of support and communication problems, something vital when working with a hybrid team (in-house professionals and freelancers).
What was learnt: a leadership role was missing
Attempts were made to underline this situation: feedback was sent to the client and some emails were exchanged about how to improve the quantity and quality of business meetings.
At two meetings the improvement areas that were identified were pointed out – one with the area manager and the other with the co-founder.
They were told that it is not just about hiring a senior profile – most clients want a 10 on their teams – but if the work is audited by standing idly, the result will end up in failure.
Take a football team. Is No 10 ever alone? The player is hired, they sign a millionaire agreement and then, are they abandoned?
Does the team management make the player get to the top on their own? Even the biggest star cannot make it without a guide, a coach and a team.
Well, the same thing happens when a senior freelancer is hired for a project – it is extremely important to count on someone else’s support, to have someone to refer to with a clear vision of corporate goals. That support is vital to feel a part of a team and become engaged and, in the end, it is the key to allow the new professional to fully display their potential, showing their expertise and seniority.
The feedback from this company was they did not have the time to provide this guidance to those freelancers – that is why they wanted a senior profile in the first place.
It will probably take longer to actually understand that no matter how brilliant or expert a freelancer might be, they still need information and orientation to do their work, the objectives and expectations must be very clear. In fact, the more input they get, the better their performance will be.
If there is real commitment to achieving a genuine digital transformation, this has to come in hand with a change in the way people think and act.
Investment in training the members of the team is needed, they need support and a critical approach must be taken to review the processes.
How can the orientation process of a freelancer be improved?
These are some ideas that may contribute to the orientation process of a freelancer:
- Onboarding of the company.
- Having a team leader readily available for them.
- Checking the speech, providing examples, success stories and business material.
- Giving an open channel for doubts during the first period.
- Setting a first, straightforward objective.
- Training, role playing, having them participate in some sales meetings.
- Feedback on improvement areas, focusing on the positive points.
- Being open to new proposals and changes of strategy if the expected results are not met.
- Measurement indicators to make quick, easy decisions along the project.
Do not abandon freelancers, they need you!
Click here to find out more about Workana to start hiring or enlisting as a freelancer.