Most businesses around the world have been hunting for tools and software which would help them not only to refine their operations but also would help them to automate most of the mundane tasks. With the rising complexity of businesses, there is a high demand for advanced tech tools that can assist CMOs in collaborating with team members and facilitating smooth operations and driving innovations.
There are multifarious marketing operations that marketing officers and professionals need to focus on. And using the latest tech tools is perhaps the best way to manage all of these operations smoothly. What are the different kinds of software applications that every CMO needs to employ in 2020?
“Marketing technology tools such as digital asset management, marketing project management, digital experience platforms and creative approvals are ultimately the tools CMOs need right now to save time and as a result save money. In the best of times, these tools enable teams to get to market quickly.
Especially for these leaders who have a geographically dispersed marketing team, these tools are proving to be even more essential than ever before. They’re allowing teams to not only have access to the correct materials but they are also maintaining some much needed momentum,” confirmed Tessa Court, CEO of IntelligenceBank, one of the leading providers of Digital Asset Management software.
Let us find out below.
- Digital asset management tool
Also known as DAM, it includes the overall control, access, portability, and reporting of digital resources between not only organizations but customers, partners, and even suppliers. The ultimate aim of the DAM is to deliver the right content to the right customers at the right time and to monitor the digital asset engagement across numerous enterprises. One of the best applications for DAM is provided by IntelligenceBank that helps companies with its comprehensive features for streamlined digital asset management.
- Content creation and marketing software
Content is one of the digital marketing gems and to reach the pinnacle of SEO success, companies have to find trending topics and create organic and original content. For this, using an SEO-friendly analytical tool becomes essential. If you are looking for executing fully-fledged content strategies, then it is important to employ software that offers all-in-one features with excellent compatibility across numerous platforms.
- Domain research and competitive analysis tools
To launch a new business or even a product, marketing professionals need to conduct a competitive analysis to get detailed information about the domain of your business. Before setting out to launch new products, it is recommended to search for the competitors present in that particular domain and the keywords and strategies they have used, and their success rate. Using the right software for these purposes can beat odds and expedite operations.
- Data tracking and visualization tools
Regardless of its niche, your business needs to be in sync with your customers’ demands. With the help of numerous reporting and analytical tools, you will have to gather insights about the user activity on your website and then your next big task would be to identify the bounce rates and work on them.
- Easy and catchy website designing software
Audiences are much likely to spend their time scrolling a website which, although user-friendly, will feature high-end visual content. To begin with this expedition, businesses can source design and logo works from a team of professionals. Alternatively, they can create infographics and landing pages from scratch with the help of customizable templates.
- Social media marketing tools
To ensure that your content pieces are posted at the right time, you can schedule your posts beforehand across multiple social media platforms. Some tools are designed to ease your task of sharing presentations, infographics, and videos with your engaged audience.