YouTube brings back 1080p streaming option in India

NEW DELHI: YouTube has finally lifted the restriction in streaming 1080p HD videos in India. In March this year after the nationwide lockdown, the streaming service imposed a restriction on streaming HD content in order to save the internet bandwidth as most of the people were working from home.
Now after the span of three months YouTube is allowing users to stream videos in HD quality. But there is a catch to this. YouTube users who are connected to WiFi will be able to stream videos in HD quality. This means that the users who use cellular data to watch videos will have to wait for more to stream videos in HD quality as they still have to watch them in standard definition.
In order to shift to the higher resolution, YouTube users will have to connect their device to a working WiFi connection and then tap on the three dots placed on the top corner of the YouTube video. After this, they have to select 1080p from quality settings. Apart from 1080p quality, users will get other options as well such as 720p and 1440p. On the other hand, the standard definition options include 144p, 360p, and 480p.
Recently, Google rolled out new direct response tools on YouTube that make video more shoppable, use automation to drive conversions, and help advertisers better understand attribution. “As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform,” Nicky Rettke, Director, Product Management, YouTube Ads said in a statement.

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