The New Normal: Lenovo study offers insights into worker productivity


Disclosure:  Lenovo is a client of the author.

One of the reasons vendors do surveys is to get a sense of what is going on in the minds of buyers and users of their products.  Given the recent changes the market has recently undergone, it should be no surprise that users and buyers are in vastly different places than they were at the beginning of the year. 

Lenovo’s recent study looks at how work styles and tools are rapidly evolving and explores the advantages – and challenges ­– tech is providing. It highlights the recent impact of increased work from home and what most frustrates users. 

The study involved 20,262 online respondents between May 8-14 across 10 markets – U.S., Brazil, Mexico, U.K., France, Germany, Italy, China, India and Japan.  With a diverse sample set surveyed after most pandemic shutdowns had been implemented, it should provide a relatively accurate view of the world as it currently exists from the perspective of tech users. 

Though it’s primarily designed to help Lenovo build better future products, the results are interesting. 

What the survey shows

We spend a lot of time making sure our offices are ergonomically correct, but homes haven’t undergone the same changes.  People, at least those who didn’t have home offices, are working out of dens, kitchens, family rooms, dining rooms, garages, and basements.  And I doubt many that do have home offices have had them reviewed by an ergonomics expert.

Copyright © 2020 IDG Communications, Inc.



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