Marketing strategies that may have worked before the COVID-19 outbreak, like billboards or getting the word out at networking events, are unlikely to be as effective with the pandemic still in full swing. So, many companies are looking to meet customers where they’re at and take their strategies online.
The McKinney Chamber of Commerce is looking to help them do just that, with their Thursday meeting set to focus on the best ways to launch and maintain digital marketing campaigns.
The meeting, which will be conducted over Zoom, will also explain the benefits of joining the local business group but is open to interested parties who are not members of the Chamber of Commerce.
While the event is free, registration, which can be completed on the chamber’s website, is required. The event is set to start at 8:30 a.m., but the Zoom call will be opened 15 minutes earlier to allow for guests to network online as well.
The digital marketing presentation will include tips and best practices on what online tools can be used to take advantage of some of the current restrictions in place to prevent the spread of the coronavirus. It also will introduce several marketing platforms that can help reach the McKinney and Collin County communities.
Offline, the McKinney Chamber of Commerce and the City of McKinney are offering free facemasks to businesses to help comply with state and local regulations that face coverings must be worn inside public places. The Chamber’s offices are serving as the pickup location for the masks. Interested business operators are encouraged to call 972-542-0163 to learn more about the program.
“We are supporting the mandate to wear masks so our businesses can stay open and safely provide services,” the Chamber of Commerce said in a statement. “In recent weeks, Texas has seen a jump in cases. In addition to the increasing health risk to the good people of our community, our small businesses risk of failure increases, and employment is jeopardized for our stakeholders with the potential for additional shutdowns.
“The partisan debate as to wearing a mask is coming to an end. Leaders of both political parties and majority of medical experts are encouraging the citizens to do a small but important part to ensure the health of our communities,” the Chamber of Commerce stated.