Appropriate legal framework of digital marketing sought

Experts at a virtual seminar of the Dhaka School of Economics on Saturday underscored the need for formulating time befitting law and policies for the digital marketing as the corona situation has created opportunities for the massive expansion of digital marketing systems across the country.

In the future, they observed, digital marketing can occupy a big place in the country and so, management of the digital marketing needs to be disciplined now in the interests of both buyers and sellers.

They made the observation at the seminar on ‘Digital Marketing under Pandemic situation: Present and aftermath’, organised by Entrepreneurial Economists Club of the DScE, said a press release.

DScE chairman professor Qazi Kholiquzzaman Ahmad joined the seminar as the chief guest.

During the day-long conference, three thematic working sessions were held chaired by the coordinator of the Department of Entrepreneurial Economics of DScE, professor Muhammad Mahboob Ali.

Qazi Kholiquzzaman said digital marketing should be utilised in the agriculture sector for safety and security and fair pricing.

Mahboob highlighted the possibilities of digital marketing as well as some of its challenges.

Referring to the recent scams by some well-known marketing companies, he said, ‘Some people want to run casino-like activities in the process.’

He urged to bring the entire management within the legal framework in the interest of discipline.

Former president of Dhaka Chamber of Commerce and Industry Sabur Khan, former MD of Pubali Bank Helal Ahmed Chowdhury, former MD of Mutual Trust Bank Anis A Khan, vice chancellor of Exim Bank Agricultural University ABM Rashidul Hasan, director of the KGS Center of Bangalore, India Kripa Shankar Gupta and Bhutanese teacher Madhab Verma, among others, delivered speeches at different sessions of the conference.

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