CMO’s top 8 martech stories for the week – 9 July 2020


Zeta launches marketing analytics solution

Data-driven marketing technology company, Zeta Global, which combines data and artificial intelligence (AI) to support customer growth, announced the launch of Opportunity Explorer.

The real-time market and consumer data analytics and insights solution is designed to help marketers identify, segment and act upon growth opportunities for their businesses. Opportunity Explorer ingests demographic, behavioural and location signals from Zeta’s proprietary data set of 2.4 billion identities globally, synthesises the information in real time and creates a customisable, interactive display of actionable insights.

Two customisable views – Market Insights and Consumer Insights – are design support all aspects of the customer journey, from acquisition through retention. Market Insights provides a holistic view of macro-level industry insights, trending interests and consumption patterns across products and competitors. This includes the vendor’s proprietary MarketPulse dashboard, which shows real-time industry-level data and analytics for predicting consumer sentiment and propensity to spend across all verticals and designated market areas.

Consumer Insights meanwhile, allows marketers to pinpoint the precise time and format for ad spend to drive more engagement by using custom-built insights.

Lytics View launches

Data platform vendor, Lytics, has  launched its new product, Lytics View, which is designed to accelerate the time to value of the Lytics customer data platform.

The vendor’s aiming to achieve this through a streamlined onboarding process, resulting in marketer’s having access to artificial intelligence (AI)-driven recommendations in as little as seven days.

Lytics View improves the time-to-value by focusing on data that matters to marketers and Lytics’ machine learning makes customer data actionable within days, by providing suggested actions to take allowing marketers to act on specific marketing objectives for substantial, measurable results.





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