Leveraging VR to Boost Digital Advertising Business

A provider of integrated marketing solutions in Greater ChinaActivation Group Holdings Limited (“Activation” or the “Company”, collectively, the “Group”, stock code: 9919) is pleased to announce that Activation Group Co., Ltd, an indirect non-wholly owned subsidiary of the Company, entered into a memorandum of understanding (“MOU”) with HTC Corporation (“HTC”) in respect of building up a strategic relationship on the application of virtual reality (“VR”) in the event industry in China.

HTC is a global leader in innovative design for smartphone and VR equipment. It is also the largest player in the VR market, holding the largest market share in both China and global VR markets. HTC developed a series of smartphones, VIVE VR equipment and ecosystem through research and development to provide products and experiences that will wow consumers. According to the MOU, HTC will be a long-term strategic partner of Activation on VR experiential marketing solutions in China market, and Activation will act as a long-term strategic partner of HTC as event agency in China market to promote HTC’s Vive Events solutions. Both parties agreed to collaborate with each other to launch the brand events in China and provide clients with exceptional and creative experiential marketing and digital interactive solutions. The MOU is valid until December 31, 2022.

Mr. Steve Lau Kam Yiu, Joint-chairman and Chief Executive Officer of Activation, said, “This cooperation with HTC, the world’s top-notch VR innovative designer and manufacturer, will greatly enhance the flexibility of the Group’s integrated marketing solutions. Leveraging abundant resources and formidable advantages of both parties, and through our cutting-edge technologies, creativity beyond imagination and integrated marketing capabilities, we could provide our clients in premium and luxury brands with events and experiences that break through space restrictions and other interactive marketing services featuring entertainment and social media content.”

“In the context of the worldwide spread of COVID-19, as a leading integrated marketing solutions provider in Greater China, Activation will promote the application of VR in different industries adopting HTC’s Vive Suite through this strategic partnership to give users an immersive experience. This strategic partnership will further enhance the Group’s digital marketing strength and consolidate Activation’s leading position in event management market, which will bring strategic benefits and new sources of income to the Group.”

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