Along with their Digital marketing partner, DViO Digital the team created the #ThankYouDad campaign based on the fact that we have always expressed love and gratitude for our mother on infinite occasions but rarely show our love towards our father.
The campaign was executed through some engaging Instagram stories and a contest where participants had to share a screenshot on their social media stories, of the gift they would buy for their fathers – either from the website or the store. That turned out to be a great success with more than 490 entries in 4 days with 500,000+ reach. Two winners from Facebook and two winners from Instagram were given AED 500 each as gratification. The engaging Instagram stories started five days before Father’s Day using Instagram features. The stories also gained a significant number of interactions of more than 1K with 28K+ reach and the brand garnered 1800 new followers on their social media handles, namely, Facebook and Instagram.