Aligarh: The Department of Linguistics, Aligarh Muslim University, in collaboration with the Training and Placement Office (General), AMU and the DUCAT, a leading IT training institute, Noida, organized a webinar on digital marketing.
Mr Vishal Singh (Business Development Manager, DUCAT) discussed the importance, scope and advantages of digital marketing while Mr Prakash Pandey (Digital Marketing Consultant, DUCAT) elaborated the different platforms of digital marketing and strategies with special reference to AdSense. He underlined the various digital marketing support programmes including SEO, SMM, email marketing, blogging and stressed the need to make company’s website impressive. He said digital marketing is a tool of feasible and effective marketing to target big and achieve more.
Prof MJ Warsi, Chairman, Department of Linguistics, Dr Sabahuddin Ahmad, faculty members and about 100 student participants joined the webinar.
Dr Saad Hameed (TPO General) appreciated DUCAT for achieving excellence in the field of digital marketing and highlighted upcoming opportunities for students.
Dr Pallav Vishnu proposed the vote of thanks while Iqra Parveen (a student of MA LAMM) moderated the programme.
The session was telecast at DUCAT’s Facebook page.