However, the new feature lacks a lot of tools to enhance the business user’s creativity. Yes, there is the Creator Marketplace for influencer marketing and the self-serve ad platform for a few advertisers. But the overall offering of the Business platform is not actionable enough for the broad community of marketers.
TikTok says that they are offering brands with a range of opportunities to connect with the users. In the graphics below, check out the advice by TikTok on how brands can make the most use of the ‘distinctive TikTok.’