YouTube’s Latest Margin Call – WSJ

The great thing about being Google is having plenty of money to chase expensive dreams. But even tech’s deepest pocket seems to have its limits.

YouTube, the video-streaming outlet owned by Google parent Alphabet Inc., announced Wednesday the latest price increase for its TV service that competes with traditional cable packages. YouTube TV will now cost $64.99 a month, up from $49.99 previously. The company has raised the price every year since launching the service in 2017, though the latest 30% rise is the biggest so far.

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