Basic SEO tips that can improve a website’s Google ranking

If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial element of managing a successful website or online store. 

Many things have been said about SEO, including that it is more luck than skill or that it’s a pay-to-play system, where the highest-paying sites get the best visibility. Neither of these is true.

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