An expert guide to SEO services in London – The Upcoming

An expert guide to SEO services in London


Times have changed dramatically and your business is only as good as its adaptability. SEO is one of the most effective strategies you can utilise to keep your business driving significant revenue and new customers daily. In this article are listed some of the top expert tips for optimising your website easily and quickly. Let’s jump right in.

Know your niche

To implement the best SEO strategies you will need to understand your niche’s unique features. For example, if you have a brick-and-mortar business, making sure your local SEO is updated is critical. If, however, your site is a global e-commerce site, that will require its own unique SEO company in London.

It can feel overwhelming looking through the directories for the right SEO service provider, but luckily the folks over at Pearl Lemon offer a free and easy SEO audit to understand your niche and direct you to the services you need.

Once your audit is complete, you can take advantage of Pearl Lemon’s variety of services:

  • e-Commerce SEO
  • Local SEO
  • Multi-language SEO
  • Search Engine SEO

And much more.

SEO strategy

There are a variety of SEO strategies, but for the scope of this piece, let’s take a look at the differences between what are often referred to as “black hat” and “white hat” SEO. “Black hat” refers to a variety of techniques that are ethically questionable at best.

Some common black hat techniques include:

  • Violates search engine guidelines
  • Manipulating algorithms to increase ranking
  • Duplicate content
  • Invisible text
  • Stuffed keywords
  • Cloaking and redirects

White hat SEO, on the other hand, offers sustainable and ethical SEO practices that will improve your site’s ranking and traffic. Some basic principles that are included under the white hat umbrella are:

  • Pages created for users not SERPs
  • Relevant content
  • Images that have clear labels
  • Links and references that are relevant
  • Content that is written well
  • Unique page titles

If you look at these two side by side, perhaps one thing that stands out to you is that black hat SEO reproduces second-rate strategies that will get you in trouble or shut down. White hat SEO offers your user’s real information, original content that is helpful and useful and abides by guidelines.

When choosing an SEO company in London, always ask what types of strategies they use. Be wary of over-promising results in short periods of time that seem too good to be true – this may indicate that they are using black hat SEO techniques.

Analysis and reporting

As important as strategy is, it really is only as helpful as the insights and data received from your users. Understanding what the metrics say about your company is critical. A good SEO company in London, like Pearl Lemon, should always be able to demonstrate and provide in-depth analytics and reporting as well as suggested plans of action to increase your rankings, optimise your site, and remove any issues that negatively impact your site.

Take away

When looking for help with your SEO, always choose an SEO service that has a good reputation and is skilled in your specific niche. Many companies just focus on one type of SEO, which is not scalable or practical for most businesses. Review your SEO company’s track record for using black hat tactics, because if they have used them a few times they may be tempted to use them again. Review your reports to make sure your site is always optimised well.

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