Create Insurance forms partnership to boost creative freelancers

Brokers should keep their eyes firmly fixed on creative businesses – the sector is booming, and, according to the Creative Industries Federation, now accounts for one in eight of all businesses.

With market demand growing and more than two million people employed in the sector, Create Insurance has formed a partnership it hopes will help cover creative individuals through a deal with Mazuma. It claims the agreement will give freelancers and small businesses “unrivalled” access to both accountancy services and specialist insurance products.

“We are delighted to partner with Mazuma – a company that is very much aligned to our own values and customer-centric approach,” said partnerships director Ajay Mistry (pictured).

“The creative freelance economy is diverse and growing rapidly as more people than ever make the shift away from traditional ways of working. This can be daunting enough, and we know they need a simple and straightforward way to buy the insurance cover they need, how they want, and when they want it.

“Our partnership with Mazuma will ensure that our customers also have direct access to an accountancy service that understands them and their needs.”

Mazuma co-founder Lucy Cohen was equally thrilled with the deal with Create Insurance, the Leicester-based firm which officially launched back in January.

“We work directly with freelancers and small businesses in the creative industries, so we understand the challenges they face, especially during this COVID-19 pandemic when many creative projects are on hold,” said Cohen.

“Creative micro-businesses need expert help and advice to create a good cash flow and ensure they are viable and profitable. This is particularly important as many creatives are paid per project, rather than via a monthly salary.”

Both short-term and annual policies are available covering professional indemnity insurance, public liability insurance, equipment insurance and employers’ liability insurance.

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