The Pitch: Advertising and marketing news for 6.9.20


A screenshot of Red Orange Studio’s website for Open Your Ears.

Red Orange Studio launched a website and designed branding for local music label Open Your Ears. It launched a digital e-book for Henrico-based A Better Place Consulting and began marketing work for Locus Impact Investing, a local nonprofit consulting firm.

The studio hired Azell Duncan as a summer intern. She is a recent Liberty University graduate. It also selected RVAg as this year’s recipient of its annual PIP Project. The nonprofit, which provides assistance for farmers and artisans, will receive over $20,000 worth of pro bono marketing and design services from Red Orange and collaborators Feedback, Good Run Research and Journey Seven.

Images of HeliumStudio’s work for Holiday Barn Pet Resorts.

HeliumStudio launched a new website for Holiday Barn Pet Resorts, a local pet boarding company. The WordPress site includes enhanced visuals and streamlined navigation with an upgraded blog, calendar and social feeds. The studio launched a new website for Macular Degeneration Association, a Florida-based nonprofit. The site includes a blog, newsletter signup and online store.

Rocket Pop Media developed a contactless purchase program for Federal Realty Investment Trust. Called “The Pick-Up,” the program uses signage, designated parking spaces and retail messaging to facilitate contactless purchases at shopping centers.

A ‘Pick-Up’ parking space at Willow Lawn.

Rocket Pop designed introduction packets for property tenants and designed and installed directional signage, custom parking bollards and parking space stencils to guide customers to pick-up spots. The agency is implementing the program at 17 Federal Realty properties across the Mid-Atlantic, including Willow Lawn locally.

Big Spoon Co. launched a new website for Beaunuts, a Southern-style donut pop-up based in Richmond that launched in March.

LRL Racing added three summer interns: Kaylee Brunson, a Longwood University student from Virginia Beach; Maggie Hudson, a VCU student from Chesterfield; and Natalie Nohra, a VCU student from Fairfax.

Workshop Digital added five new clients: Richmond law firm Allen & Allen; Ashland-based BC Wood Products; local printing company Kenmore EnvelopeSeven Sages, a Virginia-based health supplement company; and Terazo, a software and platform development firm. Digital marketing work for each will include search engine optimization and paid digital advertising.

Advertising Club at VCU organized “Camp ADventure,” a free eight-week virtual summer camp for VCU students and recent grads across the country. The program started June 1 and has 200 “campers” signed on, hailing from 64 colleges and universities in the U.S. and internationally. Martin Agency CEO Kristen Cavallo is among speakers for the program, which also involves support from about a dozen local shops.

About 50 VCU Brandcenter students started an agency called The Carriage House as an alternative to summer internships that had been cut due to the coronavirus pandemic. Described as a student-run creative co-op, the agency is providing pro bono work to 11 small businesses and nonprofits including Professional Art Handling, Art 180 and The Page Bond Gallery locally.

Fable has three new clients. Virginia Farm Bureau hired the agency to create advertising and manage media planning and buying. It’s developing strategy, creative and media planning and buying for PartnerMD, a Henrico-based medical practice. The Byrd Theatre hired Fable to develop brand strategy, messaging, brand identity and advertising.





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