Here’s how you can build a thriving career skill on your weekends off

This article was created by StackCommerce in partnership with Content Works, Postmedia’s commercial content division. While Postmedia may collect a commission on sales through the links on this page, we are not being paid by the brands mentioned.

For a true professional, the learning never ends. As digital marketing plays an ever-growing role within company business plans, everyone can benefit from learning the basics. It’s a skill that can lend itself across industries, and it’s becoming increasingly valuable.

The marketing industry at large is projected to grow to a value of more than $100 billion by 2026. That’s why the 2020 Full Stack Digital Marketing Certification Bundle is a worthwhile investment for any avid career-builder. The bundle is only $39 USD right now.

Most people go into thousands of dollars of debt to obtain the knowledge and skills to make it in marketing, but with these 12 courses, you can learn all about Google Analytics, Google Ads, SEO, and more for a fraction of that price.

What Is Performance Marketing?

With this training, you can build a thriving career around performance marketing. Any smart company wants to know where its ad dollars are and aren’t working. Being able to flag what’s driving company revenue and where there’s room for improvement is key. That’s where performance marketing comes in. Through this form of marketing, companies pay for a specific action they want to see happen. For example, some companies may be fine paying to advertise on a social media platform when a user clicks their ad. Others may want to pay only when someone makes a purchase through that ad.

With a thorough understanding of performance marketing, you can become a digital marketing master. There are different forms of performance marketing—such as native advertising and sponsored content—whose applications should vary by company and purpose. Preparing a marketing plan for an influencer may include lots of sponsored content. If the goal is to increase awareness and reach, the marketing strategy may focus on social media. Knowing when and how to execute different uses of performance marketing is key to flourishing in the industry.

Getting Started

Digital marketing is proving to become one of today’s most valuable skills. The 2020 Full Stack Digital Marketing Certification Bundle offers a deep dive into various forms of digital marketing, including performance marketing methods like Facebook and Google Ads, and it will only cost you $39 USD right now.

Prices subject to change

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